“Therefore, we focus on making the music come as alive as possible.”Ĭuong said Amanotes decided very early on to target a small niche-hyper casual mobile music games, meaning games that required just one or two actions from players.Īccording to Cuong, developers in this corner have to deal with the high cost of acquiring licenses for the songs they want to use in their games, as well as marketing costs to get their name out in markets where most players are already bombarded with countless mobile games. “We want to enable users, even those without any musical background, to play a full composition,” Cuong said. The team at Amanotes like the format of Piano Tiles, but saw an opportunity to build something that was different. Cuong recalls that there Hu’s game was so popular that many other developers cloned his game and released them with tweaks of their own. Magic Tiles 3 was inspired by the success of Piano Tiles, released in 2014 and developed by Chinese creator Hu Wen Zeng. The team held off the process of seeking external funding by maintaining a small revenue stream from building websites for other Vietnamese companies. The two co-founders started doing research and exploring new concepts.ĭuring the company’s early days, Amanotes was primarily self-funded. Having played the piano, Vietnamese bamboo flute, and guitar, but also coming from a technical background, Binh wanted to embark on a new project that combines music and technology.Ĭuong was drawn to the vision of building a startup that focuses on interactive music games. Binh previously founded a music game startup called MusicKing, but it went belly up in 2009. In 2012, the two co-founders met for the first time through a post in Launch, an informal Facebook group for everything related to Vietnam’s tech and entrepreneurship network.Ĭuong, then a recent graduate of Foreign Trade University, was looking for a job at a startup. It has been downloaded 275 million times since launching in 2016. Its flagship product, Magic Tiles 3, simulates piano-, guitar-, drum-playing set to popular songs. SensorTower also placed Amanotes among the top 20 app developers in the world, with the highest number of downloads in 2019. It is now a fast-growing music tech startup based in Ho Chi Minh City, known chiefly among players of hyper casual mobile music games.Įven though the company is low-key, in 2019, App Annie ranked it as one of the top 20 publishers of mobile apps across all categories, alongside tech giants Facebook and ByteDance. Unlike some of the stars highlighted by Forbes, Cuong and his company have stayed out of the limelight until now.Īmanotes was founded in 2015 by Cuong alongside his CEO and co-founder Vo Tuan Binh. This year, one name stood out: Nguyen Tuan Cuong, co-founder of Amanotes. The February issue of Forbes Vietnam always garners a lot of attention in the country with its annual 30 Under 30 roster.
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